TNA Wrestling today confirmed a new partnership with DUDE Wipes, the fast-growing personal care brand, bringing the brand directly into the action through an innovative, entertainment-driven fan activation. The collaboration will feature a custom integration built around one episode of TNA’s flagship weekly TV show, Thursday Night iMPACT! on AMC, blending live event experiences, original content and fan engagement into a seamless campaign.

 

The partnership centers around DUDE Wipes’ mascot, Deuce, becoming part of a custom TNA storyline through exclusive backstage segments, match walkouts, ringside appearances and original digital content. Fans attending the event will enjoy product sampling, an interactive concourse activation and opportunities to engage with the DUDE Wipes brand through contests, photo experiences and exclusive giveaways.

 

TNA and DUDE Wipes will collaborate on a recurring short-form digital content series that gives fans a behind-the-scenes look at TNA wrestlers in a fun and authentic way, extending the partnership across TNA’s social media platforms.

 

“The TNA Wrestling-DUDE Wipes partnership reflects TNA’s continued commitment to developing creative sponsorship opportunities that go beyond traditional advertising, connecting brands with one of the most passionate fan bases in sports entertainment through immersive storytelling and memorable live experiences,” said TNA Wrestling President Carlos Silva.

 

The TNA-DUDE Wipes partnership will include an appearance by DUDE Wipes’ mascot, Deuce, at the TNA Lockdown showcase event on Sunday, August 23 in Chicago.

 

“When TNA said they wanted to put our mascot Deuce in the middle of the action, we didn't need much convincing,” said Ryan Meegan, Co-Founder and CMO of DUDE Wipes. “Wrestling doesn’t take itself too seriously, and neither do we. This partnership gives us the chance to create genuinely entertaining moments for fans, both in the arena and online, while introducing DUDE Wipes to a new audience."

 

Following Deuce’s appearance at TNA Lockdown in Chicago on August 23 to film exclusive content, the full integration will debut during TNA’s San Antonio live event on Friday, September 25, with the featured episode from that night airing later.

 

“We’re excited about this partnership and looking forward to bringing these ideas to life. This is the start of something fun, and we’re excited about the opportunity to continue building for the future,” Silva said.

 

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About TNA Wrestling:

A subsidiary of Anthem Sports & Entertainment Inc. and a division of Anthem Sports Group, Total Nonstop Action (TNA) Wrestling® is one of the world’s top wrestling brands, producing over 200 hours of original content annually and televised in 200 countries including AMC in the United States. Founded in 2002, TNA Wrestling’s deep library of premium content is streamed across the world on key OTT platforms including Pluto TV, Roku, Samsung TV Plus and its own on-demand subscription service TNA+©. TNA Wrestling has a powerful social media presence with over 10 million engaged followers across all major services. Ancillary businesses include live events, merchandise, licensing, and sponsorship.

 

About DUDE Wipes:

DUDE is one of the fastest-growing brands in the toilet tissue category in the U.S., started by three lifelong friends out of Chicago in 2012. Their flagship product, DUDE Wipes, the first flushable wipe marketed to men, is available on Amazon and in over 40,000 stores nationwide (Walmart, Kroger, Target, Albertsons, Safeway, Sam's Club and Costco). In 2015, DUDE Products appeared on ABC's show Shark Tank, where they received an investment deal from Mark Cuban and have grown to become one of the most successful Shark Tank companies of all time.