In addition to cookies, we may use other technologies such as web beacons or pixel tags, which can be embedded in web pages, videos, or emails, to collect certain types of information from your browser or device, check whether you have viewed a particular web page, ad, or email message, and determine, among other things, the time and date on which you viewed the Content, the IP address of your computer, and the URL of the web page from which the Content was viewed. We may also collect information via SDKs, such as advertising identifiers (e.g., “ad-ID” or “IDFA”) and information related to how mobile devices interact with the Services. We may use this technology, for instance, to analyze how you interact with Content and advertisements and to enable analytics or other features through mobile devices.
HOW DO WE USE THE INFORMATION WE COLLECT?
We use the information we collect from or about you to improve and enhance your experience using the Services. Our use of such information may include:
customizing the Content and advertising you view, customizing recommendations, and identifying the Content you share;
conducting research regarding how well the Content and advertising perform;
compiling aggregate data for internal and external business purposes;
preventing potentially illegal or harmful activities, including fraud;
protecting your and our rights;
contacting you, including for promotional purposes;
any other purpose that is disclosed to you at the time we collect the information or that is related to a request made by you.
Use of Payment Information. We use payment information, such as credit card numbers and billing ZIP code, to process payments from subscribers, to retrieve account information for a subscriber, to determine whether a subscriber is eligible for promotions, and to detect abuse of the Services.
Use of Location Data. In order to access certain Services from your mobile device, you may be required to share your device’s precise location data (e.g., latitude and longitude) with us. This enables us to provide you with Content related to your local area, depending on your subscription. This data may also be used to tailor advertising to you based on your location.
DO WE SHARE THE INFORMATION WE COLLECT?
Without limiting the foregoing, we may share the information collected from or about you in aggregated or de-identified forms with advertisers and service providers that perform advertising-related services for us in order to tailor advertisements, measure and improve advertising effectiveness, and enable other enhancements.
USE OF INFORMATION FOR ADVERTISING
We advertise the Services on our own and third party platforms and services. We also display advertisements from other companies on the Services, often enabling users to interact with the advertisements or click through to websites or other properties owned or operated by other companies.