Effective Date: December 15, 2023

Data Collected Through Cookies and Similar Technologies. Like many online services, we use various technologies to collect usage data and store preferences. One technology we use is called a cookie, which is a small data file that is transferred to your computer’s hard disk. In order to improve the Services, we may use cookies to better understand how you interact with the Services or advertising published outside of the Services, to monitor aggregate usage by our users and web traffic routing on the Services, and to customize Content and advertising. We may create unique user IDs for you and store it in a cookie so we can customize your experience based on your preferences. We may also collect information through other kinds of local storage technologies. Most internet browsers automatically accept cookies. You can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Please note that disabling cookies or deleting information contained in cookies may interfere with the performance and features of the Services.

In addition to cookies, we may use other technologies such as web beacons or pixel tags, which can be embedded in web pages, videos, or emails, to collect certain types of information from your browser or device, check whether you have viewed a particular web page, ad, or email message, and determine, among other things, the time and date on which you viewed the Content, the IP address of your computer, and the URL of the web page from which the Content was viewed. We may also collect information via SDKs, such as advertising identifiers (e.g., “ad-ID” or “IDFA”) and information related to how mobile devices interact with the Services. We may use this technology, for instance, to analyze how you interact with Content and advertisements and to enable analytics or other features through mobile devices.

HOW DO WE USE THE INFORMATION WE COLLECT?

We use the information we collect from or about you to improve and enhance your experience using the Services. Our use of such information may include:

• customizing the Content and advertising you view, customizing recommendations, and identifying the Content you share;
• conducting research regarding how well the Content and advertising perform;
• compiling aggregate data for internal and external business purposes;
• preventing potentially illegal or harmful activities, including fraud;
• protecting your and our rights;
• contacting you, including for promotional purposes;
• other uses in accordance with our Terms of Use; and
• any other purpose that is disclosed to you at the time we collect the information or that is related to a request made by you.

Use of Payment Information. We use payment information, such as credit card numbers and billing ZIP code, to process payments from subscribers, to retrieve account information for a subscriber, to determine whether a subscriber is eligible for promotions, and to detect abuse of the Services.

Use of Location Data. In order to access certain Services from your mobile device, you may be required to share your device’s precise location data (e.g., latitude and longitude) with us. This enables us to provide you with Content related to your local area, depending on your subscription. This data may also be used to tailor advertising to you based on your location.

Use of Aggregated Information. In addition to the individual data use described in this Privacy Policy, we may aggregate information about you and other individuals together, or otherwise compile data in a way that does not identify you personally. We may use information in these forms for any legitimate business purpose, including for research and analysis, administration of the Services, advertising (e.g., improving our targeting efforts), and promotional purposes.

DO WE SHARE THE INFORMATION WE COLLECT?

We may share information collected from or about you with third parties that are not affiliated with AWE, including (i) our business partners, including content programmers, distributors and owners, that assist in providing the Services; (ii) companies that assist us with payment processing, research and analytics, advertising and marketing, audience measurement, hosting, customer and technical support and other services; (iii) social networking services (when you choose to share information about your activities on the Services, such as shows you watch or like); and (iv) government entities, law enforcement officials and/or other third parties, in order to comply with or respond to legal requests or demands, and/or as we deem necessary to protect the legal rights of AWE and its affiliates, directors, officers, employees, agents and representatives, to protect the safety and security of users of the Services (including, among other things, to protect against fraud or harassment), to enforce our Terms of Use, and to investigate and respond to any complaints you may bring to our attention.

Without limiting the foregoing, we may share the information collected from or about you in aggregated or de-identified forms with advertisers and service providers that perform advertising-related services for us in order to tailor advertisements, measure and improve advertising effectiveness, and enable other enhancements.

USE OF INFORMATION FOR ADVERTISING

We advertise the Services on our own and third party platforms and services. We also display advertisements from other companies on the Services, often enabling users to interact with the advertisements or click through to websites or other properties owned or operated by other companies.

Advertisers, advertising technology companies, and service providers that perform advertising-related services for AWE and our business partners may use cookies and similar technologies (including for example those described in this Privacy Policy) to collect information from or about you in order to tailor advertisements, measure advertising effectiveness, and enable other enhancements. This information may relate to your use of the Services, websites you visit, advertisements you view, and your other activities online. When you view an advertisement, whether or not you click on it, or when you interact with an advertisement, the advertiser may collect some information from or about you. The information practices of these third parties are governed by their own privacy policies and are not governed by this Privacy Policy. Please be aware that AWE does not notify you when you have chosen to click through to another website or property when using the Services. We recommend that you familiarize yourself with the privacy policies of such third party websites or properties to determine how they use or share any information they separately collect from you